SmoothWave.co.uk

Web Design

admin — Mon, 09 May 2011 12:20:25 +0000

Whether you are a small business or a large corporate, we can help you to achieve an online presence that delivers the very best for you and your clients. If your goal is to provide information, products, e-commerce or web applications, we can ensure that the visitors enjoy a user-friendly experience.

Applications

admin — Mon, 09 May 2011 12:20:03 +0000

We provide first class mobile consultancy and development services for customers seeking to develop mobile applications. We have an exceptional management processes to ensure the success of your mobile projects and are happy to quote on a fixed price, fixed timescale basis.

Hosting

admin — Mon, 09 May 2011 12:19:48 +0000

By providing hosting to our clients, we can ensure that the whole process from concept to finished website is handled in-house with the minimum of hassle. Naturally clients are welcome to use their existing web hosting providing that it meets the minimum requirements for the intended web design.

Test Post

admin — Mon, 04 Apr 2011 23:24:05 +0000

Test Post

SmoothCloud

admin — Thu, 10 Jun 2010 21:28:41 +0000

We are planning on opening the doors to SmoothCloud or hosting service to the public. We are currently testing out payment gateways and automated domain name registration and it should all be live in the coming months.

WTF is SEO?

admin — Tue, 08 Jun 2010 19:33:06 +0000

Millions of people use Google every day to search for everything from “diabetes treatment” to “sporting goods store in Chicago.” Those people click on the first results Google returns. Nobody goes to the 15th page. This means that only the websites that are in the first positions get found. Search Engine Optimisation is a collection of tactics that help a website rank in the first positions of Google for search terms that describe their business. For example, an Italian restaurant in Newcastle will really benefit from being #1 on Google for search terms like “Newcastle Italian restaurant” or “Italian restaurant in Newcastle.”

How does a small business know if it really needs an SEO strategy?

SEO is a marketing tactic. You should only do SEO if it makes you more money than it costs you, right? To figure out if your business needs SEO, you need to find out how many people are searching for what you sell. You can use the Google Keyword Tool to find this out.

Let’s work with the example we mentioned before: the Italian restaurant in Newcastle. According to Google, all the variations of “Italian restaurant in Newcastle”combined have over 14,000 searches per month. According to the most recent data, the website that is #1 on Google gets 56% of the clicks, which in this case is about 7,800 clicks. Just to be on the safe side of the forecast, I always like to assume that a company can get only half of these clicks. So, let’s say you only get 3,900 visitors a month.

Now, how many of these visitors will make a reservation at your restaurant? Does 5% sound reasonable considering that these people were looking for an Italian restaurant in Newcastle and they found yours? This would result in 195 reservations per month. Let’s say your average profit per reservation is £50. Being at the top of Google can bring you £9,750 in profits every month. If this number is higher than what SEO costs you, then you should move ahead and do it.

It’s crucial that you run these numbers for your own business. In some industries SEO is extremely profitable and in others it isn’t anymore. This is because different industries have different profit margins, different search volume and doing SEO for some keywords is very expensive.

Urban Earth

admin — Tue, 08 Jun 2010 18:50:16 +0000

Adam is a landscape gardner in Leeds and he approached us to create a website that could help his business. He started his own business a couple of years ago ‘Urban Earth’ and decided he needed a place online where he could showcase his work and where potential customers could contact him and arrange quotes.

To achieve these goals we created a gallery which showcases some of Urban Earths projects which follows the user as they navigate around the website. We also implemented a contact form so potential customers could drop him a line and contact details are also visible throughout the website. Adam can also log-in and update website himself to add new photo’s to the gallery and news updates.

Click here to visit Urban Earth

SmoothCloud : Our new hosting packages!

admin — Tue, 17 Nov 2009 15:22:30 +0000

SmoothWave are proud to announce SmoothCloud, our new hosting product. Now we can deliver direct savings to our clients by hosting our own websites on our own servers, cutting out the middleman! If you or your business already have a website you can now migrate it to us and we can guarentee to beat your current hosting package.

Ticker Test

admin — Mon, 19 Oct 2009 07:47:11 +0000

This is a test fo the client news ticker within the admin panels of our clients websites.

What’s in a logo?

admin — Thu, 15 Oct 2009 20:04:12 +0000

What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.

There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognisable.

Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colours and symbols to show their identity.

To view 20 inspiring and thought provoking logo’s, click here.